Youtube Marketing or Youtube Influencer
How to grow your business using Youtube marketing
YouTube Saturation
If you're looking to instantly maximize your exposure, generate insane traffic
to your website and stand out in your market, there's one very quick and
easy way to do it.
Advertise your business on the leading video community online - YouTube!
· YouTube generates millions of visitors a month – over 800 million!
· 70% of YouTube traffic comes from outside of the United States.
· YouTube is localized in 43 countries and across 60 languages!
· You will be able to reach thousands of “mobile-searchers” instantly!
It's never been easier to turn viewers into customers and attract new
business, all with one powerful viral-based marketing campaign. Plus,
YouTube advertising is not only easy to set up but extremely affordable even
for those on a limited budget.
This special report, "YouTube Saturation" will show you how to set up your
very first ad quickly while generating instant traffic to your website, all on
complete autopilot. I'll also show you how to maximize click-through rates
and tear down the competition by putting your ad in front of their customers.
Let's get started!
Advertising On YouTube
Before you set up your very first ad on YouTube, let's take a quick look at
why this marketing channel is such a powerful weapon in building a targeted
customer base and generating massive traffic to your offers and websites
that is not only active but incredibly targeted.
If you've ever implemented video into your marketing campaigns in the past,
then chances are you already know of the power that video-based
promotions offer. This is also known as youtube ads. It helps you connect with your target audience in a
powerful, direct way that can't be touched by "conventional" marketing.
And videos can also go viral quickly, which means that you can easily reach
out to thousands of new customers automatically, just through the power of
word of mouth and network sharing.
Don't forget that videos also help you convey your message in such a way
that you can invoke emotional responses, touch down on "hot spots" and
exploit buyer-driven "triggers" to get the response that you're looking for.
In other words, video marketing is a far more advanced, powerful and direct
method of building a recognized (and memorable) brand, connecting with
your audience, and entertaining your market.
There's simply no other source that can compare to the traffic potential of a
well-crafted video marketing campaign.
Video marketing:
· Entertains your audience
· Teaches your customer base
· Connects with your prospects
· Builds trust, awareness, and recognition
And it's time that you position your company in front of a global market with
your very own powerful video marketing campaign.
Getting Started
When it comes to advertising on YouTube, there are only a few steps
involved:
Step 1: Create your video
This is the most time-consuming part of it all because you want to make sure
that your video is well designed, entertaining, and that sound and clarity is
the best that it can be.
Depending on your target audience, "amateur" based videos may perform
better than polished videos that appear too professional.
It's important to know your target audience and what they are likely to
respond to. Then, grab a camera and either shoot the video yourself or hire
it out. And of course, you can also consider creating an entirely digital-based
animation style video if you feel that it will connect with your audience.
Tips:
If you're looking for affordable video developers, set up a project request at
http://www.Freelancer.com
For cheaper/faster and simple video projects, check out
http://www.Fiverr.com
If you aren't sure what kind of video would best connect with your target
audience or you need help researching your market, you will want to
download an in-depth video marketing course at
http://www.VideoProfitsFastLane.com
Step 2: Upload your video to YouTube
Post your video on YouTube. (It's free!) Then use Google AdWords for video
to promote it to the right viewers. You'll only pay when viewers choose to
watch your video.
Step 3: Advertise your video!
In order to advertise your video within the YouTube community, you will need
to connect your video account to Google Adwords. Adwords is a
performance-based advertising channel, allowing you to set a budget, target
your advertisements and set your ads on autopilot.
These advertisements are called "TrueView" ads, and they make it easier
than ever to target your ideal viewers (and customers!) because you only pay
whenever a viewer chooses to watch your video!
Targeting Active Buyers
In order for your videos to convert, you need to target buyer’s not just
viewers. To do that, you will want to take advantage of Google Adwords's
demographic targeting options in order to reach out to your audience.
This includes Advertising based on keywords, age groups, gender,
location, or language.
Ad-targeting is extremely important because, without it, you are basically
advertising "blindly" with no way of knowing whether the right audience is
even seeing your ads. Failing to target your advertisements will also cost you
- big time, as your ads will be seen (and even clicked on) by people who
have no real interest in what you have to offer.
So, take the time to tailor your ads to your audience, nailing down specific
demographics so you can easily reach out to your customer base.
YouTube advertising through Google Video Ads is very easy to set up
because you are able to choose from a set of comprehensive options that will
help you better target your customer base.
This includes:
· Keyword based advertising
· Interest categories
· Topics & Placements
· Demographics (all kinds - age, location, language)
· Social interests
In addition, with TrueView ads, you only pay when a viewer chooses to watch
your ad, similar to pay-per-click advertising, so you are only paying when a
the prospect has seen your ad!
Maximizing Exposure
With Google video ads, you are able to promote your business within
YouTube, the #1 online video community, as well as the Google Display
Network, which includes millions of individual websites (reaching over 89% of
the online population!).
Imagine your ad appearing on millions of websites all across the Internet!
Not only will you be able to infiltrate any niche market you wish, but also
you'll be able to create a unique brand that is instantly recognized by
potential customers.
Spread your marketing message instantly, exposure your business to new
customers and promote your video marketing campaigns on a large scale.
With Google’s, "TrueView" advertising portal you are also able to maximize
exposure through connected channels, including:
· TrueView in-stream
· TrueView in-search
· TrueView in-display
· TrueView in-slate
Let's take a quick look at what each of these channels has to offer:
TrueView in-stream
· Ads play as a pre-, mid- or post-roll
on YouTube partner videos of all
lengths.
· After an ad plays for 5 seconds,
viewers get the choice to skip it or
watch the rest.
· Pay only when viewers watch 30
seconds of the ad or to completion if
the ad is less than 30 seconds.
TrueView in-search ads
· Based on user search terms, ads rise to the top of Promoted Video
search results and suggestions.
· Viewers see certain ads promoted (placed above others or suggested)
and click to watch if interested.
· Pay only when viewers choose to watch your ad.
For an example, visit http://www.YouTube.com and enter in the search term
"smart phones" or another popular search term to see a series of TrueView
in-search ads.
All of the videos shown in the right-hand column are TrueView ads as well as
the group of ads that appear at the very top of the search results window!
TrueView in-slate ads
· Ads play before long-form YouTube partner videos over 10 minutes.
· Before a video plays, viewers choose to either watch an ad from 1 of 3
different advertisers, or to watch regular commercial breaks during the
video.
· Pay only when viewers choose to watch your ad.
YouTube Saturation: Drive in massive traffic with YouTube! Page 14
TrueView in-display ads
· Ads are promoted against related content across the Google Display
Network.
· Viewers click to play the ad if they are interested.
· Pay only when viewers choose to watch your ad.ıDisplay ad formats
will vary by publisher. On YouTube, the ad appears as a highlighted
suggested video.
Final Words
In order for your video campaigns to be successful, you need to encourage
your audience to take action. You do this with a "Call-to-Action" overlay on
your video.
This can be a simple "Click Here Now!" or you can use this call to action
overlay as a way of sharing additional information about your business, or to
make your viewers an offer that they can't refuse (Free products, discounts,
coupons, etc).
Calls-to-Action appear as overlays on your TrueView “in-search” and “in-display”
videos that are featured throughout YouTube, and can be easily
edited from within your advertising center.
Maximizing profits also means knowing your audience, and so it's important
that you keep a pulse on how well your video is performing as well as WHO
is viewing your ads (especially helpful if you are still in the process of
surveying and researching your market base).
You can easily gain valuable insights about your video campaigns from
within your Google advertising account, including how long they're watching
your videos, what actions they take (when exiting), and other valuable
demographic based information that will help you better understand your
target audience so you can create high-performance video campaigns!
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